The protection of your privacy is very important to us. We therefore proceed according to the statutory regulations of the European and German data protection legislation in all operations of data processing (e.g. collecting, processing and transmission).The following privacy policy gives you an overview of which of your data is asked for on our websites, how this data is used and forwarded, in which way you can find out about the information given to us and which security measures we take to protect your data.
Responsible within the meaning of data protection regulations for all data processing processes carried out via our websites and for questions about data protection is:
Atelier Markgraph GmbH
Mainzer Landstraße 193
60326 Frankfurt/Main
Phone: +49.69.97993.0
Fax: +49.69.97993.1181
Email: contact@markgraph.de
In accordance with legal requirements, we have appointed a data protection officer for our company. You can contact them directly at privacy@markgraph.de.
Personal data is any information that refers to an identified or identifiable natural person (“data subject”), such as e.g. your name, your address, your phone number, your date of birth, your bank details and your IP address.Basically, we only collect and use personal data of our users when this is necessary in order to provide a functioning website and our contents and services. The collection and use of personal data of our users is only carried out as a rule after obtaining the consent of the user. An exception applies in such cases, where obtaining prior consent is not possible for practical reasons and the processing of data is permitted by statutory regulations.
Usage data
The following data is recorded during the use of our websites, whereby storage is exclusively for internal system-related and statistical purposes, so-called usage data:
• Information on the type of browser and the version used
• The operating system of the user
• The IP address of the user
• Date and time of access
• Websites, which are called by the system of the user via our website
The data are stored in logfiles of our system. A storage of these data together with other personal data of the user will not take place.Legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR (General Data Protection Regulation).The storage in log files is carried out to ensure the functioning of the website. In addition, the data is used to optimise the website and ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place in this connection. Our legitimate interest in data processing according to Art. 6 para. 1 lit. f GDPR also lies in these purposes.The data is deleted as soon as it is no longer necessary for the purpose for which it was collected. In the case of recording data to make the website available, this is the case when the respective session is terminated.In the case of storage of the data in log files, this is the case after 16 weeks at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or modified so that it is no longer possible to allocate them to the accessing client.The recording of data to make the website available and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, the user has no contesting option.
Contact formWe provide a contact form for you on our website, with which you can conveniently get in touch with us electronically and send us your request. Via the contact form we merely collect your name and your e-mail address, and, if applicable, personal data contained in the subject line or your message. At the time of when the message is sent the following data are also stored: IP address of the user, date and time when sent, browser string.Alternatively, it is possible to contact us using the e-mail address provided in the site information. In this case the personal data of the user if applicable transmitted with the e-mail are stored.We only use your data to process your enquiry and can contact you for this purpose using the contact data given. Use of this data for advertising purposes or forwarding to third parties does not take place.Legal basis for the processing of the data transmitted to us via the contact form or in the course of transmitting an e-mail is Art. 6 para. 1 lit. f GDPR. If making contact also aims at concluding a contract, additional legal basis for processing is Art. 6 para. 1 lit. b GDPR.The processing of personal data from the entry mask is only used for processing the communication with you. In the case of contact made by e-mail, the required legitimate interest is also in the processing of the data. The other personal data processed during the dispatch process are only used to avoid abuse of the contact form and to ensure the security of our IT systems.The data is deleted as soon as it is no longer necessary for the purpose for which it was collected. This is the case for the personal data from the entry mask of the contact form and the personal data transmitted by e-mail, if the respective conversation with the user is terminated. The conversation is terminated when it can be inferred from the circumstances that the situation concerned has been conclusively clarified.The personal data additionally collected during the dispatch process are deleted after a period of sixteen weeks at the latest.Should the user contact us, he can revoke the processing of his personal data at all times. The conversation cannot be continued in such a case.All personal data that was stored in the course of making contact will be deleted in this case.
We use the personal data you make available to us to answer your enquiries, to process a contractual relationship if applicable existing to you as well as well as for the technical administration of our websites.
A forwarding, a sale or any other transmission of your personal data to third parties will only be carried out if the forwarding is necessary for the purpose of the contract processing, you have explicitly consented hereto or we are obligated to forwarding by law at the order of a responsible authority for the purposes of criminal prosecution, to defend against risks or to assert the rights to the intellectual property.
The legal basis for the transmission of the data to third parties for the purpose of the contract processing is Art. 6 para. 1 lit. b GDPR, based on a consent Art. 6 para. 1 lit. a GDPR and for the forwarding in cases ordered by law Art. 6 para. 1 lit. c GDPR.
Sending of e-mail messages
We use the service provider MailChimp of the Rocket Science Group by US providers, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA for sending e-mail messages in the form of newsletters. The data named below is processed by MailChimp on our behalf and stored on the servers of MailChimp for this purpose. MailChimp uses the data for dispatching the newsletter. The data protection provisions of the MailChimp are available at https://mailchimp.com/legal/privacy/. We have concluded a data protection agreement with MailChimp regarding the processing of personal data on behalf of MailChimp based on the standard contractual clauses of the European Commission. This data protection agreement can be viewed at https://mailchimp.com/legal/data-processing-addendum/ if you are interested.When you register for the newsletter, only your e-mail address will be sent to us.We seek your consent for the processing of the data by MailChimp during the login process and refer to this data protection statement.If you are our client and have provided us with your e-mail address, it can subsequently be used by us for sending our newsletter, provided we have informed you of this possibility when collecting your e-mail address. In such a case, the newsletter will only be used for direct advertising for our own similar services.After registering for the newsletter with the user’s consent, Art. 6 para. 1 lit. a GDPR serves as legal basis for the processing of the data by our newsletter service provider. Section 7 Para. 3 UWG (Law Against Unfair Competition) serves as legal basis for dispatching the newsletter as a result of our service offer.The collection of the user’s e-mail address is used to send the newsletter.The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s e-mail address is, therefore, stored for as long as the subscription of the newsletter is active.
Right to object / withdrawal after consent
You can cancel the subscription of the newsletter at any time. A corresponding link can be found for this purpose in every newsletter. A revocation of the consent to store personal data collected during the registration process is also made possible here.
Newsletter Tracking via Matomo
After sending the newsletter by e-mail, we can carry out limited tracking. This is done to track
• whether and, should this be the case, when the e-mail newsletter was opened by the recipient, as well as
• which and how many of the embedded newsletter links, e.g. related to specific contributions of our websites, were clicked on by you, as the newsletter recipient.
For this, we use the Matomo web analysis software's "Campaign tracking" function. You can find more information about Matomo and Matomo's privacy policy at https://matomo.org/privacy/. We use Matomo in a version hosted on our own servers without the use of third-party providers (on-premise).For "Campaign tracking", the URLs of the links that can be called up in the newsletter get individual attributes that Matomo recognises, and it counts the type and number, and sorts these statistically according to the specifically called up website link and the respective newsletter campaign. We receive information about the opening of the newsletter via a generic URL, which is also included in the newsletter and generates a transparent counting pixel. This URL does not allow us to identify you as a newsletter recipient. Matomo only receives feedback on how often you, as an e-mail recipient, load external content of the newsletter e-mail into your e-mail client.Link tracking via the newsletter is performed to improve the quality of our newsletter and its contents. Link tracking is performed on the basis of our legitimate interest in finding out how the newsletters are used, thus allowing us to continually optimise our offer (Art. 6 para. 1 lit. f GDPR).
Right to object
You can unsubscribe from the newsletter tracking at any time by clicking on the link contained in each newsletter (see above).You can prevent the loading of external content in the e-mail newsletter by suppressing the display of HTML content in e-mails in your e-mail client and, instead, having e-mails displayed as text only.
Technical operation of cookies
We use so-called cookies on our websites. Cookies are small amounts of data in the form of text information that the web server sends to your browser. These are only stored on your hard disk. Cookies can only be read by the server that previously stored them there and provides information about what you have looked at on a website and when. Cookies themselves only identify the IP address of your computer and do not store any personal information, such as your name. The data stored in the cookies is not linked to your personal details (name, address, etc.).For more information on which types of cookies and to what extent we use cookies on our websites, please refer to the supplementary information in our cookie management solution, which you can access in our cookie layer by clicking on "Show details".
The cookies that are specifically relevant to our websites can also be found in the following list:
Legal basis for the use of cookies
The legal basis for the processing of personal data using the cookies absolutely technically needed is Sec. 25 para. 2 No. 2 TDDDG.The objective of using technically necessary cookies is to simplify the use of websites for the user. Some functions of our website cannot be offered without the use of cookies. It is necessary for these that the browser is also identified after a page change.The right to object is excluded for cookies absolutely technically needed, as these are absolutely necessary to be able to display our website and its contents to you and to provide you with the functionalities of the website.The usage data collected through cookies are not used to create user profiles.
The use of cookies for analysis and marketing purposes is for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer. Processing, in particular on your terminal device, which is based on cookies or other identifiers (e.g. browser fingerprints, pixels) and is not technically necessary for the function of our websites, we only carry out with your consent, which you can give via our cookie management tool, which is displayed when you call up our websites. The legal basis for these cookie-based processing operations is Sec. 25 para. 1 s. 1 TDDDG, Art. 6 para. 1 lit. a GDPR. Until you have given your consent, such cookies that are not necessary for the function of our websites will not be set.
Revocation of consent given for the use of cookies
You can revoke the consents you have given for cookie processing on our websites at any time via the cookie management tool we use. Administration is possible at any time here.In addition, you can also delete cookies at any time or adjust the corresponding cookie settings of the browser you use. For more information on how to delete and/or manage cookies via your browser settings, please visit the help pages of the respective browser.
We use Google Analytics on our websites, which is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses “cookies” (see 7.), which are text files placed on your computer so as to help the website analyse how users use the site. Generally speaking, the information generated by the cookie regarding your use of this website is transmitted to a server of Google in the USA and stored there. However, in the event of the activation of the IP anonymisation on this website, your IP address is first abbreviated by Google within member states of the European Union or in other contracting states of the Treaty on the European Economic Area. The full IP address will only be transmitted to a server of Google in the USA and abbreviated there in exceptional cases. By order of the provider of this website, Google will use this information in order to evaluate your use of the website in order to compile reports concerning the website activities and to provide further services associated with the website use and the internet use towards the website provider. The IP address transmitted by your browser within the scope of Google Analytics will not be aggregated with other data of Google. You can prevent the storage of the cookies by a corresponding setting of your browser software; however, we would like to point out that, in this case, you will, if applicable, not be able to use all functions of this website in full. In addition to this, you can prevent the use of the data generated by the cookie and referring to your use of the website (incl. your IP address) as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link (https://tools.google.com/dlpage/gaoptout?hl=en).
You can find more detailed information relating to the functioning of Google Analytics and the conditions of use and data protection provisions that are relevant for this service at https://policies.google.com/privacy?hl=en. What is more, we would also like to point out to you that Google Analytics is used on our websites with the extension anonymizeIP and therefore IP addresses are only processed further in an abbreviated form in order to exclude a personal reference.
We only use Google Analytics with your consent, which you can give via our cookie management tool, e.g. when calling up our websites. You can revoke your consent at any time by clicking on the following link:
For remarketing purposes, we use "Custom Audiences" on our websites, a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). With the help of this service, we can target you with advertising by displaying so-called Facebook and Instagram ads for visitors to our websites when they visit the social network Facebook or Instagram.For this purpose, we have implemented so-called remarketing pixels from Facebook on our websites. When you visit our websites, the pixel establishes a direct connection to Facebook's servers. Facebook is able to identify you by means of the browser ID, as this is linked to other data about you stored by Facebook for your user account. Facebook then delivers individualized ads from us, tailored to your needs, on your Facebook chronicle or elsewhere on Facebook. The same applies to Instagram, whose provider is also Facebook. Instagram ads are also registered by us with recourse to the remarketing pixel of Facebook.We ourselves are not able to identify you personally via the Facebook pixel, as apart from your browser ID no other personal data is stored by us via Facebook's remarketing pixel.For more information about Facebook and Instagram Remarketing, the details of data processing via these services and Facebook's privacy policy, please visit https://www.facebook.com/about/privacy/.We only use Facebook and Instagram Remarketing with your consent, which you can give via our cookie management tool, e.g. when calling up our websites. You can revoke your consent at any time by clicking on the following link:
For web analytics and remarketing purposes, we use LinkedIn's analytics platform "LinkedIn Analytics" and "LinkedIn Insight-Tag" on our websites, services of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn"). With the help of these services, we can generate visitor statistics and show you targeted advertising outside our websites when you visit the LinkedIn social network. For this purpose, we have implemented the LinkedIn Insight Tag as a remarketing pixel on our websites. When you visit our websites, a direct connection to LinkedIn's servers is established via the pixel.
The delivery of advertising takes place by using your data collected via the "LinkedIn Insight Tag" and transmitted to LinkedIn. This data includes URL, referrer URL, IP address, device and browser properties (user agent) and timestamp. This data is not stored by us but by LinkedIn and is encrypted, IP addresses are shortened, and members' direct IDs are removed from LinkedIn within seven days to pseudonymize the data. This remaining pseu-donymized data is then deleted within 90 days. We do not have access to this data, but may receive aggregate reports from LinkedIn about web site audience and ad performance. As a member of LinkedIn, you yourself can control the use of your personal data for analytics and advertising purposes in your LinkedIn account settings. For more information about LinkedIn's analytics and advertising services, the details of data processing through these services, and LinkedIn's privacy policy, please visit https://linkedin.com/legal/privacy-policy.
We only use the LinkedIn services with your consent, which you can give via our cookie management tool, e.g. when calling up our websites. You can revoke your consent at any time by clicking on the following link:
On our websites, we have embedded videos that are hosted via our YouTube channel. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("YouTube").
For the integration of our videos, we use the so-called extended data protection mode of YouTube. This means that videos are integrated without cookies being set to record personal user behavior. The usage behavior is therefore not observed in order to personalize the video delivery. However, technically necessary cookies are set, without which it would not be possible to play the videos on our websites. No personal data is collected via these cookies, but according to provider information only technical data is processed that is necessary for the provision of the videos. According to the provider, this user information is only processed when the YouTube video is played. If you are logged into your Google account, this data is directly assigned to your account when you click on a YouTube video. If you do not want such an assignment, you must log out of your Google account before playing a YouTube video. You must assert any rights of objection to which you are entitled in this regard vis-à-vis YouTube or Google. If you use YouTube, it cannot be ruled out that personal data will also be transmitted to the servers of Google LLC in the USA.Independently of the playing of a video, YouTube automatically establishes a connection to the Google network when you call up one of our websites on which a YouTube video is embedded. This may trigger further data processing without our influence. If you play YouTube videos embedded on our pages, further data may be transmitted to Google and processed there, over which we have no influence.
For further information on YouTube, please refer to the terms of use of YouTube at https://www.youtube.com/static?template=terms and the privacy policy of Google at https://www.google.de/intl/de/policies/privacy.
All processing described above, including the reading of information stored on the end device used via cookies, is based on your consent pursuant to Art. 6 (1) a DS-GVO. You can give us your consent via our cookie management tool and revoke it at any time by clicking on the following link:
We use Google Tag Manager to manage the website tags (cookies) used on our websites. Website tags are used to optimize tagging in our own and third-party products as used on our websites, e.g. for web analytics and remarketing. Google Tag Manager itself does not use cookies and does not collect personal data. Google Tag Manager triggers other tags, which in turn may collect data and set cookies and other tags. Google Tag Manager does not access this data.
We use a plugin from the Google Maps Internet service on our website. The operator of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. By using Google Maps on our website, information about the use of this website and your IP address is transmitted to a Google server in the USA and is also stored on this server. We have no knowledge of the exact content of the transmitted data, nor about its use by Google. In this context, the company denies combining the data with information from other Google services and collecting personal data. However, Google can transfer the information to third parties.
Right to object
If you deactivate Javascript in your browser you will prevent the execution of Google Maps. You can then however not use a map display on our website either.You can find out more details relating to the data protection provisions and conditions of use for Google Maps here: https://www.google.com/intl/de_de/help/terms_maps.html.The data processing is carried out based on legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR. The visually optimised presentation of our company via the plugin is under legitimate interest.
If personal data relating to you is processed, you are a data subject as defined in the GDPR and you are entitled to the following rights against the controller:
Information, rectification, restriction of processing and erasure
You have the right at any time to obtain information free of charge about any personal data we have stored about you, about the origin and recipient as well as the purpose of data processing via our websites. In addition, you have the right to rectification, erasure and restriction of the processing of your personal data, where the statutory provisions exist.
Right to data portability
You have the right to receive the personal data relating to you that you have made available to us as controller in a structured, commonly used and machine readable format. We can meet this right by providing a csv-export of the customer data processed relating to you.
Right to information
If you have asserted your right to rectification, erasure or restriction of processing to the controller, this is obliged to inform all recipients, to whom the personal data relating to you was disclosed, about this rectification or erasure of the data or the restriction of processing, unless this proves to be impossible or involves an unreasonable expense or effort.You have the right vis-à-vis the controller to be informed of these recipients.
Right to object
You have the right, for reasons that result from your particular situation, to object at any time to the processing of personal data relating to you that is carried out on the basis of Art. 6 para. 1 lit. e or lit. f GDPR: this shall also apply to a profiling that is supported on these provisions.The controller no longer processes the personal data relating to you, unless he can prove compelling legitimate grounds for the processing that override your interests, rights and liberties, or the processing serves the assertion, exercise or defence of legal claims.If the personal data relating to you is processed in order to operate direct advertising, you have the right to object to the processing of the personal data relating to you for the purpose of such advertising at any time, this also includes profiling, where this is associated with such direct advertising.If you object to the processing for direct advertising purposes, the personal data relating to you will no longer be processed for these purposes.You have the possibility, in connection with the use of services of the information society – irrespective of the Directive 2002/58/EC – to exercise your right to object by means of automatic processes with which technical specifications are used.
Revocability of data protection declarations of consent
In addition, you may revoke the consents that you have given us with effect to the future at any time at the contact details stated below.
Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular, in the member state of your place of residence, your place of work or the place of alleged infringement, if you consider that the processing of the personal data relating to you infringes the EU general data protection regulation.The supervisory authority, with which the complaint has been lodged, informs the complainant on the progress and the outcome of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.
We reserve the right to change this privacy policy from time to time and without prior notice. Therefore, please check this page regularly for any changes to this privacy policy.
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