Frankfurt, June 20, 2023 - At this year's Art Directors Club (ADC) competition, three submissions from Atelier Markgraph were honored with awards. A project for organic pioneer Rapunzel scored twice with silver and bronze. A factory tour designed for Vorwerk also received an award.

On June 16, the most important German creative awards were presented for the 59th time in Hamburg as part of the ADC Festival. Thirty ADC juries in their six specialist areas judged the entries with more than 9,300 components.‍

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Silver for the "Rapunzel Welt" visitor center

The Rapunzel Welt in the Allgäu region was awarded one of the coveted silver ADC nails in the Spatial Experience/Exhibition for Brand/Museum category. According to the ADC, the award stands for "work that sets standards in its category".

The main criterion for the construction of the organic pioneer Rapunzel was resource-conserving construction with a return to the traditional building methods of regional craftsmanship. The triad of building, understanding and enjoying connects inside and outside. The architecture of haascookzemmrich STUDIO 2050 follows the principles of an ecologically sound circular economy.

This was also appreciated by the jury, which justified its award as follows: "The Rapunzel World creates a concise and positive image for the brand, which accompanies visitors on all levels of experience, lets them feel Rapunzel's passion for organic products and also awakens this passion in visitors. The work is particularly impressive with an innovative and standard-setting sustainability concept for the building, which impressively underlines the brand's claim.

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Bronze for the Rapunzel Bio-Museum

The Bio-Museum in Rapunzel Welt was awarded a bronze ADC nail in the Spatial Experience/Exhibition for Subject/Exhibition category and, according to the ADC, "stands for extraordinarily creative work in its respective category".

Uta Brinksmeier from Atelier Markgraph on the exhibition, where  she was responsible for production management: "Our aim with the exhibition for Rapunzel is to provide information beyond our own backyard. Every day, we decide for ourselves which world we want to live in: With every purchase we make, we influence whether food is valued, ecosystems are preserved and people are paid fairly. Because in the end, it's not just a question of taste, but literally paves the way for a whole attitude towards life."

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Award for Vorwerk Factory Tour

The competition criteria state that an award is given "for a work that meets the demanding ADC criteria." The Vorwerk Factory Tour received the award in the Spatial Experience/Exhibition Craft/Space Staging category.

The factory tour offers interactive and informative insights into the production processes and technologies at the Wuppertal site. The fifteen stations are located in the middle of the production halls and actively involve visitors with numerous hands-on objects.

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Credits

Rapunzel World Visitor Center

Client: Rapunzel Naturkost GmbH, Legau

Architecture visitor center: haascookzemmrich STUDIO 2050, Stutt-gart

Landscape architecture: Ramboll Studio Dreiseitl GmbH, Überlingen

Lighting design: Belzner Holmes, Stuttgart

General contractor construction: Gebr. Filgis GmbH & Co. KG

Photos: Rapunzel Naturkost, Uta Brinksmeier

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Rapunzel Organic Museum

Client: Rapunzel Naturkost GmbH, Legau

Exhibition concept, communication, graphic and exhibit design: Ate-lier Markgraph GmbH

Exhibition construction: Möslang, Leutkirch

Tree sculpture: Allgäugast - Kempten

Exhibit construction: Das Schauwerk, Freiberg a. N.

Lighting design: Belzner Holmes, Stuttgart

Media technology: TronicDsign, Betzigau

Graphic production: Eicher Werkstätten, Stuttgart

Ball track: Rotes Pferd, Berlin

Interactive software: Atelier Markgraph with wirmachenbunt, Hamburg

Photo and film documentation: Chris Gerster, Rapunzel Naturkost, Uta Brinksmeier

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‍Vorwerk Factory Tour

Client: Vorwerk SE & Co. KG, Wuppertal

Atelier Markgraph GmbH: Concept, planning, design, communication, staging, realization, conception & creation of interaction software

Execution of graphic production & signage system: Stadelmayer Werbung GmbH, Kirchheim u.T.

Exhibition and exhibit construction: VISAGE Group, Poznan

Photo and film documentation: Kristof Lemp, Nikola Scheibe