10.6.24
Frankfurt, 10 June 2024 – At this year’s Art Directors Club (ADC) competition, four works by Atelier Markgraph received the coveted nails and awards. The “IAA MOBILITY 2023” project for Mercedes-Benz received gold and bronze. The “Viega World” seminar centre received silver and an award.
On June 7, the most important German creative awards were presented for the 60th time at the ADC Festival in Hamburg. The awards were handed out for the 60th time. The ADC juries assessed 9,600 entries in 31 categories.
Gold for the Mercedes-Benz appearance at the IAA MOBILITY 2023
The collaborative entry by jangled nerves, team x and Atelier Markgraph was honoured with an ADC bronze nail in the category “Trade Fair Presentation”.
A striking red cube, accessible over two floors, formed the centre piece in the Apothekenhof of the Munich Residenz. With interactive exhibits, a curated evening programme and numerous dialogue stations, the presentation impressed visitors and the ADC jury.
An emotional 12-minute show featuring sound, a spherical light sculpture and LEDs awaited the trade fair guests in the cube. The intensely immersive product experience by Atelier Markgraph and team x was awarded gold in the “Spatial Staging” category. The jury’s comment: “The staging combines the brand, the car and the space in a poetic and subtle artistic way. A perfect interplay of light, media and graphics that wonderfully integrates the car without heroising it.”
Silver and an award for the Viega World seminar centre
The Viega World is an innovative training centre that combines knowledge, fascination and a holistic brand experience on 2,800 square metres of exhibition space.
The exhibition presents 90 exhibits and surprising insights that turn the building itself into a training centre. The special concept was honoured with a silver ADC nail in the category “Exhibition”. A highlight within the Viega Sphere was created with the immersive media experience space “Viega Sphere”, which was honoured with an award. The 360-degree experience offers a new form of knowledge transfer and is also unique in technical terms.
Credits
IAA Mobility 2023
Client: Mercedes-Benz AG, Stuttgart
Conception and realisation: Atelier Markgraph, jangled nerves, Stuttgart und team x, Berlin
Video documentation: Chris Gerster, Frankfurt am Main
Photo documentation: Andreas Keller, Altdorf; Kristof Lemp, Darmstadt
Viega World
Client: Viega GmbH & Co. KG, Ennest
Exhibition construction, exhibits: metron eging GmbH, Eging am See
Graphic production: Stadelmayer Werbung GmbH, Kirchheim unter Teck
Visualisation: MZ motion design GmbH, Stuttgart
Film production: Monomango GmbH, Berlin
Sound design:Klangerfinder GmbH & Co. KG, Stuttgart
Programming interactive stele: wirmachenbunt GmbH & Co. KG, Hamburg
Signage systemic planning: sis I sign informations systems GmbH, Hamburg
Video, audio and lighting technology: BeWunderGmbH, Berlin
Photo documentation: Kristof Lemp, Darmstadt
Film documentation: Chris Gerster, Frankfurt am Main
Viega Sphere
Client: Viega GmbH & Co. KG, Ennest
Exhibition construction, exhibits: metron eging GmbH,
Eging am See
Visualisation: MZ motion design GmbH, Stuttgart
Film production: Monomango GmbH, Berlin
Sound design: Klangerfinder GmbH & Co. KG,Stuttgart
Photo documentation: Kristof Lemp, Darmstadt
Film documentation: Chris Gerster, Frankfurt am Main
Programming interactive stele: BeWunder GmbH, Berlin
Directing: Shan Blume, Berlin
Atelier Markgraph GmbH is an internationally active agency for planning, design and design services based in Frankfurt am Main. The company was founded in 1986 as an “agency for spatial communication” on Markgrafenstraße in Frankfurt am Main. Atelier Markgraph supports its clients from culture, business and science in creating immersive experiences.
In an open format, an interdisciplinary team of almost 75 people translates key topics and brand messages into tangible scenographies and spatial narratives that encourage discussion and dialogue.
Since the generational change in 2017, Lars Uwe Bleher, Tom Schubert and Stefan Weil have formed the management trio, which was expanded in 2023 by a management level consisting of Sebastian Bausch, Christoph Diederichs, Antonia Eisert, Sarah Rossbach and Jennifer Ussner.
Tina Schneyer
tschneyer@markgraph.de
Fon: +49 69 97993 – 0
Mobil: +49 151 177 464 38
Atelier Markgraph GmbH
Mainzer Landstraße 193
60326 Frankfurt
Managing Directors: Lars Uwe Bleher, Tom Schubert, Stefan Weil