Frankfurt, 10 June 2024 – At this year’s Art Directors Club (ADC) competition, four works by Atelier Markgraph received the coveted nails and awards. The “IAA MOBILITY 2023” project for Mercedes-Benz received gold and bronze. The “Viega World” seminar centre received silver and an award.

On June 7, the most important German creative awards were presented for the 60th time at the ADC Festival in Hamburg. The awards were handed out for the 60th time. The ADC juries assessed 9,600 entries in 31 categories.

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‍Gold for the Mercedes-Benz appearance at the IAA MOBILITY 2023‍

The collaborative entry by jangled nerves, team x and Atelier Markgraph was honoured with an ADC bronze nail in the category “Trade Fair Presentation”.
A striking red cube, accessible over two floors, formed the centre piece in the Apothekenhof of the Munich Residenz. With interactive exhibits, a curated evening programme and numerous dialogue stations, the presentation impressed visitors and the ADC jury.

An emotional 12-minute show featuring sound, a spherical light sculpture and LEDs awaited the trade fair guests in the cube. The intensely immersive product experience by Atelier Markgraph and team x was awarded gold in the “Spatial Staging” category. The jury’s comment: “The staging combines the brand, the car and the space in a poetic and subtle artistic way. A perfect interplay of light, media and graphics that wonderfully integrates the car without heroising it.”

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‍Silver and an award for the Viega World seminar centre

The Viega World is an innovative training centre that combines knowledge, fascination and a holistic brand experience on 2,800 square metres of exhibition space.
The exhibition presents 90 exhibits and surprising insights that turn the building itself into a training centre. The special concept was honoured with a silver ADC nail in the category “Exhibition”. A highlight within the Viega Sphere was created with the immersive media experience space “Viega Sphere”, which was honoured with an award. The 360-degree experience offers a new form of knowledge transfer and is also unique in technical terms. ‍

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Credits

‍IAA Mobility 2023

Client: Mercedes-Benz AG, Stuttgart

Conception and realisation: Atelier Markgraph, jangled nerves, Stuttgart und team x, Berlin

Video documentation: Chris Gerster, Frankfurt am Main

Photo documentation: Andreas Keller, Altdorf; Kristof Lemp, Darmstadt‍

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Viega World‍

Client: Viega GmbH & Co. KG, Ennest

Exhibition construction, exhibits: metron eging GmbH, Eging am See

Graphic production: Stadelmayer Werbung GmbH, Kirchheim unter Teck

Visualisation: MZ motion design GmbH, Stuttgart

Film production: Monomango GmbH, Berlin

Sound design:Klangerfinder GmbH & Co. KG, Stuttgart

Programming interactive stele: wirmachenbunt GmbH & Co. KG, Hamburg

Signage systemic planning: sis I sign informations systems GmbH, Hamburg

Video, audio and lighting technology: BeWunderGmbH, Berlin

Photo documentation: Kristof Lemp, Darmstadt

Film documentation: Chris Gerster, Frankfurt am Main‍

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Viega Sphere‍

Client: Viega GmbH & Co. KG, Ennest

Exhibition construction, exhibits: metron eging GmbH,

Eging am See

Visualisation: MZ motion design GmbH, Stuttgart

Film production: Monomango GmbH, Berlin

Sound design: Klangerfinder GmbH & Co. KG,Stuttgart

Photo documentation: Kristof Lemp, Darmstadt

Film documentation: Chris Gerster, Frankfurt am Main

Programming interactive stele: BeWunder GmbH, Berlin

Directing: Shan Blume, Berlin