Frankfurt, April 17, 2023. In March, the International Sanitary and Heating Fair (ISH) took place in Frankfurt. The Frankfurt Agency Atelier Markgraph has designed, planned and implemented the trade fair appearance for its long -time customer Viessmann, solution provider for holistic energy solutions. The sustainably realized status impressed those seeking trade fairs with pioneering heat pump solutions, innovative advisory formats and the "Family Picture", which part of the staging. From 13.03.23 the ISH took place in Frankfurt, the world leading trade fair for building technology, energy technology, air conditioning technology and renewable energies. The family company Viessmann, based in Allendorf in Northern Hesse, offers solutions for heating technology, climate and cooling systems. This year's innovations in the area of ​​heat pumps and climate solutions were presented on an area of ​​1,700 square meters-one of the largest company stands with over 85,000 visitors. & nbsp; Viessmann and Atelier Markgraph have been working together in partnership since 2007. As a lead agency, the Frankfurt experts for communication in the room were not only responsible for conception, project management, design concept and software development, but also developed the catering concept and coordinated as general contractors. The most urgent questions of our time: How do we implement the energy transition together? The family company has a clear answer to this question: only together in partnership and as a family we master the leap into a positive energy future. Therefore, the motto of this year's appearance was "A Familiy for Positive Change". The idea of ​​the large, global family was staged by Markgraph about the "Family Picture"-the central visual and highlight of the exhibition stand: On a 42-meter-long LED screen, the visitor became active part of the family. A photo team photographed the trade fair visitors at different stations. The dynamic, growing family pictures with a spatial depth effect emerged in real time. & Nbsp; Markgraph project manager Sibylle Schneider, account manager Jennifer Ussner and creative director Christoph Alker formed the three-way tip for the project. "With the Family Picture, we wanted to transfer the community idea and the positive mood of optimism visually to the exhibition stand," said Alker. “At the start there was a certain uncertainty as to whether the audience would participate in the photo campaign. But the visitors stood in line to add their image of the big screen. In the end, over 3,500 people participated in the family portrait, a great success! ”, Sumers Jennifer Ussner. & nbsp; With participation in the Family Picture, you also received an access code for the Viessmann member area and to your own portrait photo. In this way, the visitors were able to share and expand the trade fair experience through their social media profiles. ‍Interactive knowledge transfer after four years of the exhibition break it was a happy reunion for exhibiting and visitors. The dialogue and advice options at the Viessmann stand were correspondingly generous and inviting. In order to experience the "positive change" idea, various solutions and cases were staged analogously, digital and hybrid. The four trade fair points were presented at “Explainer stations” developed by Atelier Markgraph. Supported employees from the Viessmann expert team, based on animated display presentations, presented products and solutions to the “new building”, “modernization and heat pump”, “Modernization Hybrid” as well as “trade and municipalities”. The program was optimally supplemented by top -class lectures that took place several times a day in the open “Family Forum” and which were also broadcast online via Viessmann.Live. Family family Viessmann was also represented at the stand and participated in the forum in the forum. Dirk Geißler, Head of Global Channel Marketing at Viessmann, is satisfied with the appearance and the collaboration: “We know that our trade fair appearance is in the best hands with our long -time partner Atelier Markgraph. The creative solutions meet the core of the brand and inspire visitors and employees alike. To get all services from a single source from Markgraph relieves us at the time-consuming trade fair preparations. ”& Nbsp; sustainable stand concept with seasonal-regional catering as a driver of the energy transition, Viessmann placed value on a sustainable stand concept-an area in the studio markgraph from previous projects, z. B. for the organic pioneer Rapunzel, has special expertise. Under the guiding principle “Reduce. Rethink. Reuse. ”Was the subject of sustainability of an integral part of all sub -projects even in the earliest conception phase. For example, reinstatrated, recyclable floor coverings were used. A large part of the furniture comes from the Viessmann restaurant in Allendorf. The modular stand system is designed for re -insert. Seasonal plants such as cedar and pine, which were obtained from a regional tree nursery as rental plants, served as greening of the stand. As a signature drink at the booth, there was a specially developed orchard spritzer with apples from Hessian orchards. & nbsp; In addition to tasting in the exhibition center, the exhibition stand turned to a blackboard over 50 meters long, on which VIPs and partners at the "family table" could end the day with new interpreted Frankfurt cuisine. Markgraph Partner Lars Uwe Bleher: “To stage the family company Viessmann with his important and innovative solutions in the room, we are always happy. Thanks to the over 15 years of cooperation, we know the brand core in particular depth. The openness to courageous ideas, coupled with the ascertainment and agility for which the brand and its protagonists stand, is an exciting combination. We are grateful for the trust of being able to contribute our entire expertise from conception, design, project management to sustainable implementation for the socially relevant future topics. ”For Viessmann, ISH 2023 was a complete success. The many thousands of family pictures portraits also existed beyond the fair and remind the visitors for a long time of the first big reunion after the pandemic break. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; ϕfotos: Kristof Lemp, Schmott Studios & nbsp; & nbsp; ‍Creditscutger: Viessmann Climate Solutions SE, Allendorf Overall concept, design and dramaturgy of the staging: Atelier Markgraph GmbH, Frankfurt am Mainstandbau: Mac. Brand Spaces GmbH, Langenlonsheim design, production, programming and implementation of the staging: NSYNK Gesellschaft für Kunst und Technik MBH, Frankfurt am MainMotion Design, Key-Visual: 27 kilometers Entertainment GmbH, Hamburg Sound Concept and Production: Sound Innovation Lab, Berlin Fotodocumentation: Kristof Lemp , Schmott Studio film documentation: Chris Gerster However