Frankfurt/Stuttgart, 22 May 2024 – Atelier Markgraph has been responsible for the new concept and interior design of the VIP boxes of Mercedes-Benz and Mercedes-Benz Bank in the MHPArena in Stuttgart. The spatial concept is inspired by the idea of a “private club”, combined with the luxury and comfort of an elegant hotel suite.

The two-year renovation of the MHPArena in Stuttgart was completed at the end of March 2024. The Mercedes-Benz and Mercedes-BenzBank VIP boxes also received a new look as part of the renovation work.

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‍Brand experience in a small space

The two newly designed Club Suites, measuring 55 and25 square metres, offer guests a special quality of stay and create a stylish setting for special occasions –whether sporting or concert events or meetings with clients.

The interior design is characterised by high-quality materials and surfaces, comfy furniture, an individual lighting concept and the most up-to-date audio and video technology.

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Surprising accents and sophisticated branding

Natural materials such as wood and natural stone as well as discreet accessories create a cosy atmosphere. Accentuated colour schemes and unusual material contrasts create simple elegance and support the special ambience. Subtle reliefs and stylised patterns lend the rooms a confident style. High-quality and durable materials in combination with well thought-out design solutions enable long-term and sustainable use of the rooms.

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‍‍Credits‍

Client: Mercedes-Benz AG und Mercedes-Benz Bank AG, Stuttgart

Concept, planning, interior design, graphic design, construction management, AV installation: Atelier Markgraph GmbH

Interior construction: Alfred Kiess GmbH, Stuttgart

Documentation photos: Kristof Lemp, Darmstadt