Frankfurt am Main / Stuttgart, June 24, 2016-The appearance of Mercedes-Benz at IAA 2015 was awarded a silver lion on Tuesday evening at the Cannes Lions International Festival of Creativity, the world's largest creative festival. The top -class jury on the Côte d’Azur was able to convince the work "Mercedes Live!" The lively staged stage space in the design category was the only measurement staging worldwide in the most important industry award. This includes a total of only six works from Germany, which were honored for their design performance this year. In 2016, the award reached a new record with a total of 43,101 entries. 2856 projects were submitted in the design category alone. For eleven days, the two creative offices studio Markgraph, Frankfurt am Main and Jangleded Nerves, Stuttgart, the dome building of the Frankfurt Festhalle turned into a lively stage space for the topics of digitization and design - topics that Currently determine the automotive winding. Three exhibition levels with over 9,000 square meters enclosed the open central area. Already during the ascent at a height of 13 meters, the visitor offered the visitor's first insights into the various themed rooms of the three exhibition levels and the live show in the center. The apparently weightless Silver Flow, a silver, spacious slat sculpture, went seamlessly into the digital media area of ​​the stage. The stage staging made it clear how automobiles go online in the data space, as you can see in sensor fields, adapt to the wind and in real worlds Master obstacles. A Spidercam generated an immediately noticeable live atmosphere. The live images she created were supplemented with augmented reality. A kinetic LED slat curtain, which integrated into the overall choreography, gave a view of the current product portfolio, which was waiting for her stage on her stage in a three-storey shelf. The silver lion is the ninth price for the appearance of Mercedes-Benz at IAA 2015. Already in spring, the trade fair staging at the ADC Award, the most important German creative prize, convinced and posted five ADC nails for itself. The work is not only one of the largest, most complex and most noted of its kind, according to the jury justification, it also "once more set the yardstick for holistic branded experience rooms in dizzying height". In the category "Communication in the room: trade fair appearance", the jurors awarded a golden ADC nail for overall staging. There was a golden and a silver ADC nail in the categories "Communication in the Craft" and "Event Craft" for the use of SpiderCam and augmented reality in the digital stage presentation. The analog digital stage set-up received further gold and an award in the craft categories. The staging "Mercedes-Benz Live!" This made it with a total of four nails and an award in second place in the most successful campaigns. Use of Branded Content / Entertainment ”with gold and with a finalist Award in the“ Temporary Brand Communication ”category. -, Set and media design: Atelier Markgraph, Frankfurt am Main light design: TLD planning group, Esslingen Show: Atelier Markgraph, Frankfurt am Main with Monomango, Berlin and NSynk, Berlin application planning: Forml, Radolfzellmessebau: Display International, Würselen EU