Press release: Exhibition Opening in the Museum Applied Art

23.3.16

Frankfurt am Main, March 23, 2016 - In the Museum of Applied Arts, a comprehensive retrospective of the importance of graphics and typography in Frankfurt am Main can be seen in the Museum of Applied Arts. Around 1,000 historical exhibits mark milestones from visual design modernism from Frankfurt - from the 1920s to the post -war period. They are supplemented by twelve contemporary interventions: statements from twelve design offices from Frankfurt or Frankfurt origin. These twelve "Visual Breaks" show the entire range of Frankfurt design art: from hand-stamped color to RGB LED, from self-reflective spectral samplers to clear statements, from poetry to a decent pinch of humor. Frankfurt studio Markgraph A respectable frame for the entire spectacle: the coloring: black. White. Silver. The consistent typeface: Futura Bold, probably the best known writing from Frankfurt am Main, completed in 1926 in Frankfurt by the designer Paul Renner together with the architect Ferdinand Kramer. To this end, large-format zooms are placed on isolated works: the constructive Frankfurt-Adler, revealing pictograms from the 1960s and style-forming letters such as the "F" in three versions: fracture, FAZ, frontpage. The front page in particular forms the bridge to the here and now. She was the counterpart in and from Frankfurt to David Carson from the west coast of the USA: 'disruptive' design beyond the norm. An experimental departure of a new generation of designers, the tools of which became the computer. , Hauserlacours, KM 7 (Klaus May), Eike König (Hort), Meso, Pixelgarten, Saasfeé, Schultzschultz, Markus Weisbeck (Surface), four5th all new! 100 years of new typography and new graphics in Frankfurt am Main24. March - August 21, 2016 Director: Matthias Wagner Kurator: Prof. Dr. Klaus Klemp and Prof. Em. Friedrich Friedl, Peter Zizka and Matthias Wagner K (contemporary positions) Exhibition management: David Beirkirchen exhibition design: Atelier Markgraph, Frankfurt am Mainort: Museum Applied Art, Schaumainkai 17, Frankfurt am Main opening: Tuesday - Sun 10 a.m. - 6 p.m., Wed 10 - 20 Watch conveyor: Cultural Foundation of the States, Hessian Cultural Foundation That

About Atelier Markgraph

Atelier Markgraph GmbH is an internationally active agency for planning, design and design services based in Frankfurt am Main. The company was founded in 1986 as an “agency for spatial communication” on Markgrafenstraße in Frankfurt am Main. Atelier Markgraph supports its clients from culture, business and science in creating immersive experiences.

In an open format, an interdisciplinary team of almost 75 people translates key topics and brand messages into tangible scenographies and spatial narratives that encourage discussion and dialogue.

Since the generational change in 2017, Lars Uwe Bleher, Tom Schubert and Stefan Weil have formed the management trio, which was expanded in 2023 by a management level consisting of Sebastian Bausch, Christoph Diederichs, Antonia Eisert, Sarah Rossbach and Jennifer Ussner.

Press contact Atelier Markgraph

Tina Schneyer
tschneyer@markgraph.de
Fon: +49 69 97993 – 0
Mobil: +49 151 177 464 38

Atelier Markgraph GmbH
Mainzer Landstraße 193
60326 Frankfurt
Managing Directors: Lars Uwe Bleher, Tom Schubert, Stefan Weil

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