2021 | BRAND EXPERIENCE AND SHOWROOM, RETAIL | CULTURE, ADVERTISING, FASHION, DESIGN | LSTNR
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LSTNR – THE FUTURE OF RETAIL

A VISION

Awards:

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What will the retail of the future look like? Which role will the retail play in the urban environment? What significance does a community have in this context? How will physical and digital experiences intertwine? The concept for LSTNR creates a vision of a future, constantly changing retail multiverse.

 

The challenge

LSTNR aims to be a progressive platform that provides a stage for visionary ideas, brands and products, their community and a wide variety of current topics.

 

Our approach

Collaboration on a holistic concept that dynamically combines the elements of space, brand as well as product staging, organism, story, community, campaign/PR and digital ecosystem.

Skills

Concept design, experience, media, space and storytelling

LSTNR – A SPACE FOR A NEW MINDSET

The concept for LSTNR creates a vision for the retail of the future. The basic idea: LSTNR follows the idea of evolution and behaves like a living, constantly evolving organism. An organism that combines the principles of listening, learning and creating. As a brand, LSTNR wants to create a space for forward-looking ideas and a conscious and open mindset. A space for next-generation products, for a progressive community and for brands that share these convictions. At the same time, a broad spectrum of topics should be brought to life: from nature and sustainability, culture and science to technology, robotics and artificial intelligence.

‘LSTNR is about more than commerce and shopping. It should be a multi-layered, lively combination of the most diverse aspects and topics from all areas of life. Experiences from the virtual world are combined with experiences from real life. LSTNR should be a flowing system in which everything merges into one unit.’

Stefan Weil
CCO

2021 | BRAND EXPERIENCE AND SHOWROOM, RETAIL | CULTURE, ADVERTISING, FASHION, DESIGN | LSTNR
Credits

Client: LSTNR GmbH, Frankfurt am Main

Strategy and brand development: Kemmler Kemmler, Berlin

Film: Chris Gerster, Frankfurt am Main