In M7, the Mercedes-Benz Museum’s Myth Room 7, the new interactive Pit Stop area focuses on the people who make motorsport and its successes possible. The focus is not only on fast cars and records, but above all on teamwork, strategy and precision – the essential factors behind every victory. With the help of modern edutainment elements, visitors can experience first-hand how perfectly coordinated processes and well-coordinated teams make the difference in Formula 1. They can compete against each other in high scores, while lighting effects and detailed design create an immersive atmosphere.

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‍The challenge

2.1 seconds or less – that is how long a perfectly timed pit stop in the Formula 1 takes. To bring this dynamism and excitement to life visually and interactively in the design and reflect the speed and team spirit of the pit stop, while allowing visitors to become part of a real team and actively immerse themselves in the fascinating world behind the scenes. Furthermore, the design must be conceived in such a way that it appeals equally to both motorsport fans and people with no prior knowledge.

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Our approach

Formula 1 is a team sport – success is only possible thanks to the many people involved on and off the race track. Visitors can slip into the positions of team members in the pit lane, on the pit wall or in training. In the exhibition, they can now become active themselves, compete with others and go on a high score hunt.

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Skills

Staging, design, realisation, exhibit design