The corporate architecture of Investa‘s brand presence at the Expo Real 2017 in Munich corresponds to the self-image of the real estate company.
Designing and realising the strongly differentiating brand image of a premium real estate company.
A stand architecture that, with its clear design language and high-quality materials, is a metaphor for the company‘s claim to excellence and structural excellence.
Planning, design, realisation
The interior and exterior design makes use of a rough concrete texture that blurs classic boundaries, while remotely effective openings in the front allow views of the interior.
Walnut wood and the colour scheme from the Le Corbusier canon underline a timeless awareness of quality. The high level of detail can also be seen in the minimalist furniture, which creates a showroom atmosphere that is tailored to the target group.
Its centrality not only results in a visual link between the two-storey brand room, but also draws attention to the atriums, which make the 90 square metres of the presentation appear more spacious.
