Winner, DDC Wettbewerb Gute Gestaltung 2019
The corporate experience we designed for the Frankfurt headquarters of the gkk DialogGroup combines corporate values and the new CI for the full-service agency.
Creating a “cultural charge” in the gkk working world.
Vertically themed architecture that uses playful communication measures to make the feeling of a lived dialogue spatially tangible.
Design, communication, implementation
The concept of “cultural enrichment” by creative consultant Jan Teunen was one of the design impulses for the new corporate experience. The scenography derives memorable communication measures and symbols from the brand values.
Light installations, distinctive messages and a clear design language quote the straightforwardness of minimal art. As such, they symbolically represent the directness of the dialogue.
Everything on the third floor revolves around the literal eye level at which conversation partners meet. Sliding and rotating puzzles of employee portraits lead to absurdly humorous results and add an interactive dimension to the floor, which promotes communication between employees.
Street art and a larger-than-life smiley create a playful world of experience that communicates a positive vision of the future. The thematic architecture, which extends from the underground parking lot to the sixth floor also considers the new corporate identity conceived with the Frankfurt design office “blila”, that translates the spoken word into colour via the so-called “colour phone”.
