The trade fair appearance of PLCnext Technology at the SPS 2019 in Nuremberg shows the digital ecosystem of Phoenix Contact through customer experiences.
Translating technologically complex topics into a universally understandable space.
A communication and design concept that uses real-life application scenarios to showcase the advantages and potential of the brand.
Concept, planning, design, realisation
The storytelling shows how, for example, a power plant from the 1970s was equipped for future requirements and connected to technologies such as the blockchain with the help of PLCnext Technology.
An LED screen with atmospheric sound effects and spatial quotations translate the mood and environment of the projects into the space.
The integration of screens and props creates a forty-metre-long media area that remotely presents the wide range of PLCnext Technology, its benefits and fields of work. The workshop area located at the back of the shelf gives interested parties the opportunity to delve into technical details and their own concerns and thus represents the central location of the conversion.
Furthermore, all stand requisites and components are borrowed or recycled for reasons of sustainability.