DFB-Campus Leitsystem

ORIENTATION AND TERRITORIAL IDENTITY

Auszeichnungen:

Credits

Client DFB e.V. und DFB GmbH & Co. KG, Frankfurt am Main

Architecture: kadawittfeldarchitektur GmbH, Aachen

Graphic production: Schreiner Coburg GmbH, Coburg

Documentation photos: Kristof Lemp, Darmstadt

The signage system provides orientation and creates a spatial identity on the wide-ranging grounds of the DFB-Campus in Frankfurt am Main.

‍

The challenge

The development of a functional, precise and distinctive signage system that takes into account the specific spatial requirements of the indoor and outdoor areas as well as the needs of the various user groups.

Our approach

A signage system that combines two principles: it integrates movement, dynamics and transformationinto its design and at the same time reacts to the architectural conditions onsite.

Skills

Concept, communication, graphic design, realisation

Pressekit herunterladen

912 INDOOR AND OUTDOOR POSITIONS

The DFB-Campus in Frankfurt am Main: 15 hectares in total, 307 metres in length of the building complex and 54,763 square metres of building floor space. As impressive as the dimensions of the new headquarters of the German Football Association are, the range of services on the campus is just as comprehensive. For the first time, sports, science and administration departments are united under one roof. The signage system creates orientation, establishes territorial identity and strengthens visual cohesion through a uniform colour concept. In total, the signage system on the DFB-Campus comprises 912 different indoor and outdoor locations.

THE LINE AS A CENTRAL ELEMENT

The line plays a key role in the DFB-Campus signage system. It indicates the direction, enables the identification of locations and provides a structured overview of buildings and floors. The letterings in the DFB Sans and DFB Stencil brand fonts are also gridded in lines. A clear colour scheme and the specially developed, comprehensive pictogram set round off the concept.

DIRECT LABELLING ON THE WALLS

The labelling on the DFB-Campus is characterised by a special approach to the architecture. The signage system reacts to the architectural conditions on site. Direct labelling is not applied to the floors or ceilings, but integrated into the respective room situations exclusively on the walls.

GRAPHIC CONCEPT AND 3D RELIEFS

Ranging from the large room numbers of the flats to smaller pictograms and the outdoor steles – the graphic concept can be flexibly scaled within the space. Numerous signposting and identifying elements are designed as 3D reliefs.