The Partnership Lane at the centre of the Viessmann stand delights visitors with displays of real plants, a forum show and hospitality based on partnership.
Making the close partnership between the manufacturer Viessmann and its specialist craftsmen and women in the trade fair environment tangible for the visitors.
An overall staging tailored to the needs of the specialized visitors, which enriches the concept of the B2B trade fair with lasting experiences.
Concept, planning, design, realisation
Garden cafés, food trucks as well as hands-on workshops offer various opportunities for mutual exchange and networking and remind one of a large, green park. This creates a special atmosphere for meetings or casual lounging and acts as an expression of the close, appreciative relationship between Viessmann and its partners.
“In cooperation with companies, we work out what they really need for their ideal future design and competitiveness!”
Christoph Alker
Creative Director
Large-format LED screens are combined with a thematically designed interior to create a didactic, digital-analogue communication space. Here, Viessmann experts present comprehensive energy solutions ranging from the fuel cell in a modernised old building to the neighbourhood solution that supplies entire residential areas with heat and power.
Using a model of the city, which is filmed by a robot arm and enhanced with informative layers on a large LED wall, the show spans the conceptual arc from one's own four walls to the residential area and the city.
