A training center was developed for Viega, which turns the products and services of the brand into an interactive experience, whilst the design mirrors the company’s claim “Connected in Quality”.
Designing a training center which also transports the CI of the brand.
The creation of a hybrid exhibition, that merges the spheres of knowledge-transferal and representative product presentation in an interactive manner.
Concept, planning, design, realisation
The Viega training center in Seewalchen does not only present the vast product spectrum of the company, but also the complex functions of individual products and product groups, engaging the visitors through various immersive methods. At the same time, the permanent exhibition is a creative manifestation of the brand’s claim.
Concurrently, the design language focusses the limelight on the products, their individual functions and their complex fields of activity.
On the one hand, the interactive nature of the exhibits allows for a live demonstration of the particular features of the products through the instructors whilst simultaneously encouraging the visitors to experience the products themselves. As such, the products are experienced in an environment closely resembling actual field-scenarios.
On the other hand, digital mediation layers on the individual exhibits enable the communication of complex, often invisible processes, as well as offering deeper insight into Viega’s product world.
