For the app store of the electrical engineering, electronics and automation company Phoenix Contact, a powerful virtual reality show was developed that allows viewers to experience the benefits of the PLCnext Technology ecosystem up close.
Making digital products and processes visible.
A virtual reality show that immerses viewers live in the virtual space of the company‘s own PLCnext store.
Concept, design, virtual reality, augmented reality
The audience is taken into a pump system and experiences how easy it is to implement a pump control without programming effort using apps from the PLCnext Store.
This is made possible by a complex camera technology that simultaneously films the presenter - an expert from Phoenix Contact - and the virtual space.
At the trade fair, a fully-fledged studio set is created that combines the real and virtual worlds - and thus conceptually reflects the performance of the PLCnext Store.
