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Vorwerk Factory Tour

A JOURNEY TO THE HEART OF PRODUCTION

Auszeichnungen:

Merit Award, ADC Deutschland 2023

Credits

Client: Vorwerk SE& Co. KG, Wuppertal

Execution of graphicproduction & guidance system: Stadelmayer Werbung GmbH, Kirchheim unter Teck

Execution ofexhibition and exhibit construction: VISAGE Group, Poznan

Photo documentation: Kristof Lemp, Darmstadt

Film documentation: Nikola Scheibe, Eindhoven

Informative, interactive and entertaining: the VorwerkFactory Tour provides unique insights into production processes and technologies at the Wuppertal Laaken site.

The challenge

Complex engineering knowledge for the different target groups – from sales to future trainees – focused on the essentials and at the same time enabling the brand to be experienced in the plant tour.

Our approach

Interactive theme stations in the production halls translate manufacturing processes into exciting and understandable content. The brand becomes the central theme of the factory tour through the “Welcome Home” leitmotif we developed. The motif is derived from the Vorwerk principle of success, the direct sale of products to customers at home.

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Skills

Communication concept, planning, design, realisation, conception and creation of interaction software

Pressekit herunterladen

15 STATIONS - ONE STORY

From the injection molding production to the stamping shop to the U-line production: the factory tour offers impressive insights behind the scenes of Vorwerk and the brands Thermomix and Kobold. Following the leitmotif “Welcome Home”, visitors are taken on a varied, almost three-kilometer-long journey across the site. Starting from the newly created Community & Brand Space, a guide leads visitors through the entire production site at fifteen different stations. An iPad supports the guides as a “digital companion” on their way though the site. In addition to knowledge transfer, the plant tour creates interactions between the brand, the employees and the visitors. The central aspect of the conception and implementation: all stations are connected by a stringent story and a striking design language.

POWERFUL DESIGN IN AN INDUSTRIAL ENVIRONMENT

The stations are located in the middle of the production halls. Their powerful design serves as a recognisable stage for the guides’ story. The colourful stations offer an attention-grabbing contrast to the industrial environment, loosen up the working environment and at the same time express appreciation for the employees. With their landmark character, they also provide orientation.The graphic elements allow flexible handling of content adjustments and ensure a long-term service life.

“We have developed a powerful design language with a high recognition value for the stations of the plant tour, which can simultaneously assert itself and integrate itself in this special place – namely in the middle of the factory halls during ongoing production. We are also very pleased that we were able to develop a durable and expandable product system with it.”

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Hellen Kleine
Creative Direction

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OBJECTS TO TOUCH AS INTERACTIVE TOUCHPOINTS

Explore, interact and understand: The interactive concept specifically involves visitors in the factory tour. Production processes are explained in a playful and vivid way using hands-on objects. Supported by digital animations, the visitors receive interesting background knowledge.

FROM ENGINE PLANT TO BRAND SPACE

A recently vacant engine plant, converted into a community and brand space with a pleasant atmosphere, is the starting point for the factory tour. Visitors can interactively explore the brand’s key milestones here. The space can also be used flexibly as an event location, product showroom or co-creation platform.

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Step
inside
the
Story