Frankfurt, 1 April 2025. ‘Power Play as One Team’ – this was the theme under which Viessmann Climate Solutions presented itself at the International Sanitary and Heating Trade Fair (ISH) in Frankfurt am Main. From the 17th to the 21st of March, the provider of integrated climate and energy solutions presented its expanded portfolio with the Carrier, Riello and Beretta brands for the first time. The trade fair appearance was conceived, planned and realised by Frankfurt-based Atelier Markgraph. The new brand set-up was brought to life spatially through the modern multi-brand staging – inspired by the sports motto.

‍

Four brands – one team – one premiere. At the ISH 2025, the world‘s leading trade fair for building technology, energy technology, air conditioning and renewable energies, Viessmann Climate Solutions presented the new brand context consisting of Viessmann, Carrier, Riello and Beretta for the first time. Together with the well-known brands, the Allendorf-based company, which has been part of Carrier since 2023, showcased its extensive range of products and services on an area of 2,163 m². The focus was on the latest regenerative air conditioning solutions, the expanded product portfolio and the comprehensive, tailor-made services, such as the System Profi programme, which supports the partner from the specialist trade in every detail from lead generation to the implementation and financing of the project.

‍‍

Stadium staging with wow moments

The first joint multi-brand appearance set a completely new design standard. For this, Atelier Markgraph applied the theme ‘Power Play as One Team’ with numerous design ideas inspired by sport to create an impressive stadium atmosphere. The message ‘Actively shaping the market with positive team spirit’ was brought to life throughout the entire trade fair stand.

At the centre of the booth– an arena. There, three sports quotes created a real stadium feeling with emotional wow moments: an oversized media cube as an eye-catcher, a surrounding media banderole with dynamic scrolling texts and the ‘Power Hour’ as the atmospheric highlight of the staging. During the ‘Power Hour’, a wave of impressive light and sound effects flooded the stand, creating moments of unexpected surprise for visitors.

‍

‍

‍From explainer stations to gamification: the ‘tactics’ zones

Among the highlights were the three Focus Solutions with the topics ‘Heat Pump & Energy’, ‘HybridSystems’ and ‘Trade & Industry’ – developed in co-creation with Atelier Markgraph. Here, the explainers imparted expertise on innovative product and system solutions. They used both team dialogue and vivid screen animations to illustrate the technical advantages. The gamification station with its reaction wall proved to be a real visitor magnet. Whether alone or in a team, visitors were able to put their speed, precision and teamwork skills to the test. The main prize for the best: a 3D trophy printed live on site.

‍

Sustainable booth concept consistently expanded

The sustainability approach, which was already implemented for the ISH 2023, has been consistently developed further by Viessmann and Atelier Markgraph for the presentation at this year‘s ISH. The focus was on a low material consumption, a new modular construction standard and a high reuse rate in accordance with the 3R concept‘ Rethink, Reduce, Reuse’.

For this commitment, Viessmann Climate Solutions was nominated for the Designplus Award by ISH in the ‘Sustainable Exhibition Stand’ category.

‍

‍

Photos: Kristof Lemp, Darmstadt

‍

CREDITS

Client: Viessmann Holding International GmbH, Allendorf

Overall concept, design and dramaturgy of the production including the media concept: Atelier Markgraph GmbH, Frankfurt am Main

Booth construction: mac. brand spaces GmbH, Langenlonsheim

Technical management: CMY Brand Solutions GmbH, Wuppertal

Media technology: Hibino Deutschland GmbH, Oststeinbek

Lighting and sound technology: BELA GmbH, Neufahrn

Digital assets: 27 Kilometer Entertainment GmbH, Hamburg

Photo documentation: Kristof Lemp

Film documentation: Chris Gerster