Three of the coveted ADC nails go to the agency trio Atelier Markgraph (Frankfurt am Main), Jangleded Nerves (Stuttgart) and Liganova (Stuttgart) for the brand appearance of Mercedes-Benz at the IAA 2017 in Frankfurt. The ADC Awards were ceremoniously awarded on Thursday in Hamburg as part of the 2018 ADC Festival. The three agencies have opened up new dimensions of brand perception with the appearance at IAA 2017 and was able to convince the jury of the most important German creative prize in three categories. A golden ADC nail awarded the jurors for the overall staging of the brand appearance of Mercedes-Benz on the IA 2017 in the category "Communication in the room: trade fair appearance" to Atelier Markgraph, Jangled Nerves and Liganova, who jointly realized the project. In the "Event: Consumer/Public Event" category, another silver nail was awarded for the "Me Convention", which for three days as part of the trade fair appearance at the IAA in cooperation between Mercedes-Benz and the South by Southwest (SXSW ®) took place. The third nail in silver awarded the elaborately staged stages set-up and the architectural playing areas that were created in the three-storey festival hall in the category "Communication in the Room, Craft-brand-related: architecture / set design". Mercedes-Benz's brand appearance at the IAA 2017 and the Me Convention made it 15 of the most successful campaigns in the awards with a total of three nails. “Mercedes-Benz is courageous in a time of redefinition for the entire automotive sector on the occasion of the IAA Ahead. The focus on your own opinion formation, the successful networking of topic communication around the mobility of the future, the dissolving of the learned disciplines and the work of the holistic use of the work leads the communication category in space in a new era, ”comments the jury the gold award. Club for Germany e.V. awarded the best ideas of creative communication annually with the nails in gold, silver and bronze. More than 7,000 submissions went into the race in 40 main categories and numerous sub-categories in 2018-5 Grands Prix and 50 golden, 92 silver and 200 bronze nails. IAA 2017 was clearly defined by the task of creative agencies: the format "trade fair appearance" in times of change and disruption. It was necessary to create a platform for the future, which should be part of the consistent further development of the appearance of Mercedes-Benz. The overall concept created a modern, urban and at the same time in the historic festival hall, which was characterized by innovative dialogue and interaction formats. What was new was that the brand appearance and the "Me Convention" were connected to an inspiring platform. In order to openly three -story architecture, the Stuttgart agency Jangled Nerve had created a room for decentralized communication, which distributed the experience of visiting to numerous freely accessible platforms. On this architectural playing area, the communication concept of the Frankfurt studio Markgraph Digital and physical worlds combined into innovative experience and dialogue formats, which gave the visitor access to the future fields. The visit began in the “Case City”, a visionary urban street scenery in which the future topics Connected, Autonomous, Shared & AMP; Services, Electric could be experienced in everyday examples. The dome of the festival hall spanned the sky with changing atmospheres over a central stage of the "Urban Stage". The multidimensional kinetic LED installation expanded the built space to change theme worlds. Driving movements and media playing merged, the visitors were able to post their experiences with the brand to the LEDs in real time. Also all other experience formats of the performance were designed in such a way that the IAA visitor was able to actively contribute, for example in the "Fablab", in which forward-looking technologies and start-up work could be tried out themselves or on the Insight Stage, which are to Future Talks invited about the mobility of the future. This was presented by the Me Convention in cooperation between Mercedes-Benz and the South by Southwest (SXSW) dialogue, interaction, networking and entertainment. Liganova had succeeded here, various stages & amp; Developing forums, workshops, co-working spaces and outdoor areas with inspiring experiences. Over 150 international visionaries, lateral thinkers and inspiring personalities from different social and cultural areas were on site as a speaker; Including the Astronaut and Space Explorer Buzz Aldrin, Cyborg Neil Harbisson, IBM Fellow John Cohn, the rapper a $ Ap Rocky or Facebook Coo Sheryl Sandberg in conversation with Dr. Dieter Zetsche, CEO of Daimler AG. For exchange at eye level, they encouraged topics that touch the very personal lifestyle of people and will significantly influence in the future. Urban hotspots such as live concerts, networking events and parties took place throughout the city and extended the Me Convention into public space. Credit clerk: Daimler AG, Stuttgartarchitektur: Jangleded Nerves, Stuttgartkommunikation: Atelier Markgraph, Frankfurt am Mainme Convention: Liganova . The Brandretail Company, Stuttgart Über Markgraphin Times of Disruption and Change, brands are challenged to communicate credibly across media borders and to create fascinating experiences that focus on people. Atelier Markgraph stands for rooms that communicate and incorporate it for communication. In the area of ​​tension between culture, business and science, we accompany our customers in creating immersive experience. In our 60-member interdisciplinary team, the interface of digital and analogous communication is directly experienced by corporate and cultural spaces that require dialogue as well as promoting. In order to network brands and topics across platforms, we rely on profound content and the latest technologies.Press contact: Christina Loeffler 16mail: c@markgraph.de phone: +49 97993-116wwww.markgraph.de about Jangleded Nervesjangled Nerves is an interdisciplinary team specialize in communication in the room and the combination of the physical with the digital world. The agency combines the competencies and services for strategic advice, conception and design with those of a planning office for museum design and exhibition architecture as well as the production for film, media and interaction. The media and space are understood in the design process as mutual influencing and inspiring components that are intended and developed as a whole. The goal: collective experiences that are remembered sustainably and enrich brands by a factor that is still undetected. The projects include museums, exhibitions, experience rooms, showrooms and trade fairs, realized for clients from culture, science and industry.Press contact: Anina Stockere-Mail: anina.stocker@jn.de phone: +49 711 550375-425www.jn.de over Liganova. The BrandRetail Companyliganova. The Brandretail Company is a specialist in brand communication on the pulse of time. We design the boundaries between off- and online fluent and create seamless brand, product and service experience. The point of sale transforms into the point of experience. In order to manage this experience, we target our fields of competence. We always think and work on the zeitgeist and create aesthetic staging. Press contact: Nicola Maieremail: nicola.maier@liganova.com Telefon: +49 711 65 220-20www.Liganova.com EU