Frankfurt am Main, March 23, 2017 - Digitization also poses major challenges for the heating technology industry. The classic know-how of heating technology is still indispensable. But only those who are digitally versed are also fit for the future. Under the motto "Into a New Century", Viessmann shows at the ISH 2017 - 100 years after its foundation - like its comprehensive program of digital products and online services not only the life of heating customers, but also the daily work of the specialist crafts. Digital Flow Transparatelier Markgraph creates a "pioneering" spatial translation for this topic: five media arrow stations trace the entire process of the craftsman with his customer. Surrounded by a comprehensive 360 ​​° product exhibition, this built-up customer journey-also thematically-forms the center of the stand. and make more efficient. Large LED surfaces on each arrow bring the specific advantages of digital solutions to the point. Digital workbenches invite visitors to deepen the topics in direct dialogue with the Viessmann experts. Numerous feedback stations and interaction options ensure that the market partners can also bring their experience in conversation with Viessmann. Forum and workshop area enable exchange at Enderneheim Central forum Experience visitors in a compact live presentation of 10 minutes, such as the digital services they in Support your everyday work and enable new business models. Augmented reality technology is used here to represent the abstract topic of digitization visually and canceled. In order to underline the fact that Viessmann is serious about working together with its customers in the digital future, Maximilian Viessmann - as a CDO of the company - uses the forum personally every day and is asking the questions of the heating installer. On a platform above Forums take place. The special thing: The topics determine the visitors themselves. Wherever the shoe presses: here in small groups and with the efficient design thinking method, new solutions are being developed in no time. The workshops are documented and placed on the net via webcam. 100+ gallery gallery above the product exhibition takes visitors on a journey through time through "100+ years" Viessmann. After a look at the early years, historical and current innovations show that Viessmann has always been ahead of the time. A medial look into the future creates a possible scenario on the future of heating technology. With the walk -in "Customer Journey", a strategic future topic can be impressively tangible at the fair. The Viessmann exhibition "Into a New Century" makes complex questions that provide the trade visitors with new challenges, an emotionally motivating overall experience. Co KG, Allendorf (Eder) Concept, design and implementation: Atelier Markgraph, Frankfurt am Main Messebau: Mac trade fair and exhibition center Service, Langenlonsheim media discussion: NSYNK Gesellschaft für Kunst und Technik, Berlin / Frankfurt am Mainkorations: Schauwerk, Freiberg am Neckardigital and Post Production : Eight Frankfurt, Frankfurt am Mainlicht und Ton: Neumann & AMP; Müller event technology, rating graphics: Leko Communication in the room, wine city